We at drop.io spend a great deal of time speaking with our users and hearing their thousands of uses for our service.
While doing so, we noticed many of our millions of users were communications professionals sharing multi-media files as a complement to a press release because it has become critical to do so to secure news coverage.
We heard a similar story from journalists and bloggers who said that a simple text press release does not provide enough information to complete an article or post. It leaves them with the frustrating task of scouring the Internet looking for all needed supplementary information.
Interestingly, the data confirmed what we heard:
- 90%+ of PR professionals see value including multi-media with a press release
- 90%+ of journalists say it's important to access multi-media easily
- ...however, only ~10% of press releases contain multi-media because existing solutions (i.e. FTP, email attachments, USB drives) are IT-intensive, expensive, and frustrating!
Welcome to PressLift, the simplest and best way share multi-media with press and consumers.
Using PressLift is as easy as creating a facebook page - write a text news release, then:
- create a multi-media PressLift including all pictures, video, audio, documents, links and more
- add search-engine-optimized Presslift website link to news release & distribute news release like you do today (i.e. email, wire services)
- enable social media sharing, search engine optimization, embargo periods, FTC guideline compliance and more
Every PressLift comes complete with real-time tracking and and Google Analytics to measure the power of your communication.
In the end, this is a product that was developed by communications professionals, journalists and bloggers with the goal of bringing stories to life.
We’d hope you like it - tell us what you think!
- The PressLift Team